Connect your Facebook Page once. Zoye replies to every comment in public, sends that person a private DM, saves them in your CRM as a real lead, and keeps the follow-up running on WhatsApp. Instagram comes with the same connection.
Just ask Zoye
When someone comments PRICE on my post, reply and DM them the price list
On it. I'll take care of it and let you know.
Type it or say it out loud. No menus to learn first.
The jobs that used to need someone watching the page all day. Every one runs on your own connected Page, into your own CRM.
Someone comments on a Facebook or Instagram post and Zoye answers in seconds: a public reply under the comment, and a private DM to that person with whatever you promised, the link, the price list, the booking page.
When someone sends your Page or Instagram account a DM, or replies to a story, Zoye answers right away: with buttons to tap, a file, or a reply written in your brand's voice.
Anything it should not answer goes to you, with the whole chat on the lead's card.
An Instant Form submission on Facebook or Instagram becomes a contact seconds later: name, email, phone, company, job title, city and country mapped onto the record, every other answer kept with it, and the campaign and ad name saved so you know what actually paid.
Every commenter becomes a contact, with what they wrote and a link straight back to the comment saved on their record.
If they come back and comment again next month, Zoye recognises them instead of creating a second copy of the same person.
Each connected Page sends its leads into the workspace you choose, so one brand's ads never end up in another brand's list.
A lead form can also be tied to an event, and then every submission is an RSVP on that event.
A lead from Facebook or Instagram is an ordinary Zoye lead, so everything else kicks in: the instant WhatsApp welcome, the qualifying bot that saves answers on the record, owner assignment, tasks, audiences and broadcasts.
One funnel from the ad to the sale.
There is no canvas to learn. Tell Zoye what should happen when someone comments, and it writes the rule, shows it to you before anything runs, and switches it on once you approve.
"When someone comments PRICE on my Instagram post, DM them the pricing page and remind me to call them tomorrow." That is the entire setup.
"Also tag them VIP and add them to the September audience." Zoye edits the rule you already have instead of making you rebuild it.
A four-step setup walks you through connecting the Page, routing the leads, building the auto-DM and testing it live, and it warns you about the Facebook popup traps before you hit them.
It reports what actually happened.
If Meta rejects a send or a Page loses a permission, you hear about it with the reason, not a green tick.
The same assistant answers in the app, on WhatsApp, in Slack and in Claude, so you can build a comment automation from your phone while the post is still live.
Four guided steps inside the app. No agency, no developer, no Meta console.
One Facebook login connects the Page for lead ads and for comment automation at the same time.
Instagram comes with it, as long as your Instagram is a Business or Creator account linked to that Page.
Pick the workspace each Page sends its leads and its commenters into.
Skip this and they quietly land in your oldest workspace.
Describe the public reply and the DM you want, or start from a ready recipe.
Nothing sends until you switch it on yourself.
Comment on your own post and watch it arrive.
The panel updates the moment the comment lands, so you see the whole thing working end to end.
What you need first: a Facebook Page you manage as an admin, an Instagram Business or Creator account linked to it if you want Instagram comments, and a running lead ad with an Instant Form if you want ad leads too. You can connect now and add the ad later.
Automated messaging on a real Page goes wrong quietly. These are the guarantees underneath.
The app review is done.
Everything runs on Meta's official APIs with a reviewed app, never a scraper or an unofficial session.
Replies posted by your own Page or Instagram account are ignored, so an automation can never end up in a loop with itself.
Facebook sometimes sends the same comment twice.
Zoye handles each comment and each lead exactly once, so you never send a second DM or create a duplicate lead.
If something goes wrong while a comment is being handled, Zoye picks it up again on the next try instead of dropping that person.
Meta allows a single private reply per comment, inside its messaging window.
Zoye respects that instead of pushing your Page toward a restriction.
A DM or a public reply is a real touch, so Last contacted moves on that contact exactly as it does for WhatsApp and email.
One thing that surprises people: the DM sits in the person's message requests folder until they reply once. That is how Facebook and Instagram filter messages from accounts people have never messaged, it applies to every tool, and it clears as soon as they answer.
Those tools stop at the DM. The person is still not in your CRM, and nobody is following up.
Comment-to-DM tools
Zoye
A few real moments, handled by sending Zoye a message on WhatsApp or in the app.
When someone comments I want on my post, DM them my offer
Every commenter gets a quick public reply and your offer in their DMs, and is saved as a lead.
Answer DMs about opening hours and prices
Questions get an instant answer in your brand's voice, and anything else is handed to you.
Where do the leads from my Facebook ads go?
Zoye shows the workspace they land in, how many came in this week, and moves them if you ask.
Every comment, DM, ad lead and chat becomes a lead that gets an instant reply, with the whole conversation on one contact card.
Your team reads and answers every Instagram and Facebook message and comment in Chats
Auto-answer with buttons, a file or an AI reply in your brand's voice
What they wrote is saved, and repeat commenters are matched to the same person
A public reply and a private DM in seconds, on a keyword, one post or every comment
Lead-form submissions land as contacts in the workspace you choose
Read the conversation and reply yourself, right from the lead
Every new lead hears from you within seconds, from any source
Pick who gets it by stage, source or tag, and send now or on a schedule
Anyone who messages through it becomes a tracked lead
Answers questions, qualifies, books a slot and follows up when they go quiet
Leads pay straight into your account, and paid leads move to the right stage automatically
Leads from click-to-WhatsApp ads are tracked all the way to the sale
The ad or post that brought them is right on their card
Leads from each Page go to the workspace you pick
Every client gets their own workspace, accounts and automations
One DM per comment and safe reply limits, so your accounts stay healthy
Just ask Zoye
Everything worth knowing before you connect your Page.
Short guides on this topic, from our blog.
