Connect your Facebook Page once. Zoye replies to every comment in public, sends that person a private DM, saves them in your CRM as a real lead, and keeps the follow-up running on WhatsApp. Instagram rides the same connection.
Five jobs that used to need someone watching the page all day. Every one of them runs on your own connected Page, into your own CRM.
Someone comments on a Facebook or Instagram post and Zoye answers in seconds: a public reply under the comment, and a private DM to that person with whatever you promised, the link, the price list, the booking page.
An Instant Form submission on Facebook or Instagram becomes a contact seconds later: name, email, phone, company, job title, city and country mapped onto the record, every other answer kept with it, and the campaign and ad name saved so you know what actually paid.
Every commenter becomes a contact, with what they wrote and a link straight back to the comment saved on their record. If they come back and comment again next month, Zoye recognises them instead of creating a second copy of the same person.
Each connected Page sends its leads into the workspace you choose, so one brand's ads never end up in another brand's list. A lead form can also be tied to an event, and then every submission is an RSVP on that event.
A Meta lead is an ordinary Zoye lead, so everything else fires on it: the instant WhatsApp welcome, the qualifying bot that writes answers straight onto the record, owner assignment, tasks, audiences and broadcasts. One funnel from the ad to the sale.
There is no canvas to learn. Tell the assistant what should happen when someone comments, and it writes the rule, shows it to you in plain English, and switches it on once you approve.
"When someone comments PRICE on my Instagram post, DM them the pricing page and remind me to call them tomorrow." That is the entire setup.
"Also tag them VIP and add them to the September audience." Zoye edits the rule you already have instead of making you rebuild it.
A four-step setup walks you through connecting the Page, routing the leads, building the auto-DM and testing it live, and it warns you about the Facebook popup traps before you hit them.
It reports what actually happened. If Meta rejects a send or a Page loses a permission, you hear about it with the reason, not a green tick.
The same assistant answers in the app, on WhatsApp, in Slack and in Claude, so you can build a comment automation from your phone while the post is still live.
Four guided steps inside the app. No agency, no developer, no Meta console.
One Facebook login connects the Page for lead ads and for comment automation at the same time. Instagram comes with it, as long as your Instagram is a Business or Creator account linked to that Page.
Pick the workspace each Page sends its leads and its commenters into. Skip this and they quietly land in your oldest workspace.
Describe the public reply and the DM you want, or start from a ready recipe. Nothing sends until you switch it on yourself.
Comment on your own post and watch it arrive. The panel updates by itself the moment the comment lands, so you see the whole pipeline prove itself.
What you need first: a Facebook Page you manage as an admin, an Instagram Business or Creator account linked to it if you want Instagram comments, and a running lead ad with an Instant Form if you want ad leads too. You can connect now and add the ad later.
Automated messaging on a real Page goes wrong quietly. These are the guarantees underneath.
The app review is done. Everything runs on Meta's official APIs with a reviewed app, never a scraper or an unofficial session.
Replies posted by your own Page or Instagram account are ignored, so an automation can never end up in a loop with itself.
Meta retries its webhooks. Zoye claims each comment and each lead exactly once, so a retry never sends a second DM or creates a second lead.
If a comment fails while it is being processed, the claim is released, so Meta's next retry picks that person up instead of dropping them.
Meta allows a single private reply per comment, inside its messaging window. Zoye respects that instead of pushing your Page toward a restriction.
A DM or a public reply is a real touch, so Last contacted moves on that contact exactly as it does for WhatsApp and email.
One thing that surprises people: the DM sits in the person's message requests folder until they reply once. That is Meta's filtering for accounts they have never messaged, it applies to every tool on the platform, and it clears itself the moment they answer.
Those tools stop at the DM. The person is still not in your CRM, and nobody is following up.
| What matters | Comment-to-DM tools | Zoye |
|---|---|---|
| Where the person ends up | A subscriber list inside their tool | A contact in your CRM, with the comment on the record |
| After the DM | Nothing, unless you build a second flow | WhatsApp welcome, qualifying, tasks, owner, pipeline |
| Lead ads | A separate integration, if there is one at all | Same Page connection, answers mapped onto real fields |
| Setting one up | Wire a flow builder node by node | Describe it in a sentence and approve the result |
| Repeat commenters | Counted again as a brand-new subscriber | Matched back to the contact they already are |
| What it costs you later | One more subscription and one more silo | Part of the workspace you already run |
Everything worth knowing before you connect your Page.