Meta takes WhatsApp rules seriously, and a penalty falls on your number, not just one campaign. Zoye enforces the rules for you.
Consent
Before an automation can message customers, you confirm that these people agreed to be contacted on WhatsApp. The account owner makes that confirmation for each automation separately. Consent for the lead bot does not cover the new-lead auto-message.
Bought or scraped lists are not consent. This is the fastest way to lose a business number.
If Zoye will not let you turn something on, it is telling you something real is missing: consent, an approved template, or a part of the automation that is not finished.
Templates
A message that opens a conversation outside the 24-hour window must use a template that Meta approved beforehand. See The 24-hour window.
- Draft the template in the app, or ask the assistant to draft it.
- Submit it to Meta. The app checks your wording first.
- Wait. Approval can take minutes or up to a day or so, and the status shows in the app.
- Once approved, it is available to broadcasts and auto-messages.
Wording that gets rejected
- Starting or ending the message on a placeholder. "Hi " alone is rejected.
- Two placeholders with nothing between them.
- Anything that reads as spam or promises more than you can deliver.
Example: "Hi , thanks for contacting " is rejected because it ends on a placeholder. "Hi , thanks for contacting . How can we help you today?" is accepted.
Good habits
- Give people an easy way to opt out, and honour it straight away.
- Do not broadcast every week. Blocks and reports lower your quality rating, and a low rating limits what you can send.
- Send something worth receiving.