Best Real Estate CRM in Brazil 2026: 7 Options for Agencies

Most real estate CRM tools on the market share the same underlying problem: they are databases someone has to maintain. They store properties, contacts, and deal stages, but only if the corretor logs in, enters the information, and remembers to follow up. In an agency where leads arrive over WhatsApp and from portals at any hour, that "only if" is exactly where deals fall through.

In real estate, whoever answers first wins. A buyer who spots an apartment on Zap Imóveis or Viva Real writes to three or four agencies at the same time, and closes with the one that replies in minutes, not hours. The problem is not a lack of leads, it is the follow-up: the one left on read, the one who asked for more photos and never got a reply, the one who asked about a property two weeks ago. This guide compares the 7 best real estate CRM options in 2026 for the Brazilian market, ranked by how much work they actually do for you rather than how many fields they give you to fill in.

Pricing reflects published rates as of July 2026; check each vendor's pricing page for current figures.

Why real estate agencies want more in 2026

Four trends explain why corretores are switching tools this year.

The lead lives in WhatsApp, not in the CRM. In Brazil the first conversation with a buyer almost always happens over WhatsApp. A CRM that only stores data forces the corretor to copy and paste every chat, and in practice nobody does. The conversation and the follow-up have to live in the same place, or the lead goes cold.

Response speed decides the sale. Industry studies have repeated the same finding for years: replying within the first few minutes multiplies the chance of closing. A CRM that only pings you "you have a new lead" does not help if you are out on a viewing. What changes the outcome is having something reply and follow up for you.

Maintaining the tool becomes a second job. Many corretores bought real estate software and stopped using it because filling in records, moving stages, and setting reminders ate into their selling time. The tool that sticks is the one you do not have to maintain.

Per-user pricing spikes as you grow. Most CRMs charge per corretor per month. For a ten-person agency, that is thousands of reais a year before adding portals, marketing, and contract signing. Flat-rate options, or ones with a genuinely free plan, deliver far more.

The 7 best real estate CRM options in 2026

1. Zoye AI - the AI operator that chases every lead

For a real estate team, Zoye AI earns the top spot because it removes the one chore agents never find time for: working the CRM. Rather than another database sitting idle until someone updates it, Zoye acts on its own. It grabs the incoming buyer, writes the record, drops viewings onto the calendar, and keeps chasing each lead, right down to the WhatsApp message that arrived at midnight and never got a reply.

The Zoye AI dashboard brings every lead, viewing, and follow-up into one view, with the assistant ready to act.

What sets it apart is an assistant that does the job instead of nudging you to do it. Competing real estate tools flag a task or ping a reminder; Zoye simply handles it. The instant a buyer messages, it records them, writes back, slots the viewing into your calendar, advances the deal a stage, and circles back to anyone who went silent, all without you opening a screen. Speak to it in everyday language, WhatsApp included, and the work gets done.

Sitting under that assistant is a single workspace that holds the whole agency: buyers and listings, a calendar for viewings and closings, commission tracking, and reports that show exactly how many deals are parked at each stage. View the same pipeline as a list, a Kanban board, a calendar, or a timeline, with nothing to configure first. And when you want an automation, you skip the flowchart builder entirely. You just say what should happen ("when a lead lands from this portal, reply and put the viewing on my calendar") and the assistant wires it up for you.

For the Brazilian market this matters twice as much: the assistant can send the first WhatsApp reply in seconds, at any hour, so the corretor stops losing the buyer who wrote at night or while they were showing another property. It even reactivates old clients on its own, re-contacting the leads who went cold months ago to see who is ready to move now.

Pricing: Free for 3 members with the full platform including AI (permanent). Starter from 29 USD per month (10 members). Growth from 79 USD per month (20 members). All tools and connectors included on every plan.

Best for: solo corretores and small to mid-size agencies in Brazil that want WhatsApp follow-up to stop depending on their memory.

2. Kenlo - the Brazilian real estate CRM with website and portals

Kenlo is one of the best-known real estate platforms in Brazil, combining a CRM, an agency website, and automatic publishing to the main portals. For an agency that lives on listing inventory across many sites, that integration is its big advantage.

The limit is that it centers on the property and the listing, not on chasing the lead. Lead capture and follow-up stay more structured than automatic, and the work of contacting each buyer remains largely manual.

Pricing: paid tiers per user per month; check the Kenlo site for current figures.

Best for: Brazilian agencies focused on publishing inventory to portals with an integrated website.

3. Jetimob - the website plus CRM for corretores

Jetimob is popular with Brazilian agencies for pairing an agency website with a CRM and portal syndication. For a team that wants its own site and inventory published everywhere, it covers the distribution side well.

The trade-off is the same as with the others: it organizes properties and publishes them, but leaves the follow-up in your hands. There is no assistant that replies or chases the buyer for you.

Pricing: paid tiers per user per month; check the Jetimob site.

Best for: agencies that want a website plus CRM and portal publishing in one package.

4. Imoview - the real estate management system

Imoview is a Brazilian real estate management system with property control, contracts, and a CRM layer for the sales team. Agencies that need to manage rentals and administration alongside sales find its breadth useful.

The flip side is that it is built around administration and portfolio control, so lead capture over WhatsApp and fast follow-up are not its focus. It is solid for managing the operation, less nimble for winning the first-response race.

Pricing: paid tiers based on modules and users; check the Imoview site.

Best for: agencies that manage rentals and administration alongside sales.

5. RD Station CRM - the Brazilian sales CRM

RD Station CRM is a well-known Brazilian sales CRM, often paired with RD Station Marketing for lead generation. For an agency that already runs marketing campaigns, having the CRM in the same family is convenient.

The problem is that it is a generic sales CRM, not a real estate one: it does not understand properties, demand matching, or portals without configuration, and the follow-up still depends on the corretor working the pipeline by hand.

Pricing: free tier with limits; paid tiers per user per month.

Best for: agencies already using RD Station for marketing that want a connected sales CRM.

6. HubSpot - the generic CRM with a free tier

HubSpot is a strong all-purpose CRM, famous for its free tier and a deep bench of sales and marketing tools. With custom fields and pipelines, an agency can bend it into something that tracks buyers and listings.

The problem is exactly that: it is generic. It does not understand properties, demand, or Brazilian portals without configuration work, and the genuinely useful features climb in price fast. Adapting it to real estate costs time or money.

Pricing: free plan with limits; paid tiers climb quickly per user per month.

Best for: agencies already using HubSpot for marketing that want a configurable CRM.

7. monday.com - the flexible workspace

monday.com was never built as a real estate CRM; it is a kit of adaptable boards you can mold into a sales pipeline. Teams that love tailoring every column and stage to their own taste tend to enjoy that freedom.

That freedom comes with a bill: you begin from an empty canvas, mapping out the entire real estate workflow by hand, while WhatsApp and portal links wait on add-on integrations. Capable, yes, but it is one more system you are on the hook to assemble and keep running.

Pricing: paid tiers per user per month; check the monday.com site.

Best for: teams that want to design their own flow from scratch and enjoy configuring.

Real estate leads from portals: capturing what you already pay for

In Brazil the lead almost always arrives over WhatsApp and from portals like Zap Imóveis, Viva Real, OLX, and Chaves na Mão. Agencies pay well to appear on those portals, so the real waste is not the cost of the listing, it is the lead that comes in and never gets a proper reply. The strongest local tools, like Kenlo or Jetimob, solve the distribution half: getting the inventory published everywhere. The other half, replying fast and following up with every buyer, still falls on the corretor.

That is where an operator like Zoye AI changes the math. Instead of you copying the WhatsApp chat into the CRM and setting the reminder, the assistant logs the lead the moment they write, replies with the property details, and re-contacts them if they do not respond. For a Brazilian agency with a handful of corretores, that means competing head to head with larger teams on the one metric that decides the sale: who replies first and who does not let the lead go cold.

WhatsApp is where the deal actually happens

Almost every real estate conversation in Brazil runs through WhatsApp, from the first "is this apartment still available?" to sending the contract. A tool that keeps the CRM in one tab and the WhatsApp chats in another guarantees the same result every agency knows too well: leads answered late, promises to "send more photos later" that never happen, and buyers who quietly close with a faster competitor.

Zoye centralizes those conversations and, more importantly, works them. The assistant sends the first reply in seconds, qualifies the buyer, books the viewing on the calendar, and follows up on the ones who went quiet, all inside the same workspace where the lead and the property live. The corretor stops being the bottleneck, because the first response no longer waits for someone to be free.

Free real estate CRM: what to expect

"CRM imobiliário gratis" is one of the most frequent searches in the sector, and for good reason: a corretor just starting out does not want to pay per seat before earning commissions. The caveat is that most free plans are really trials or versions so limited (few contacts, a single user, no automation) that they force you to pay the moment the business gets going.

The practical exception is Zoye AI: its free plan is permanent, not a trial, and includes the full platform with AI for 3 members. A solo corretor or a two-to-three-person agency can manage leads, properties, and follow-ups, with the assistant working, at no cost. Many Brazilian CRMs offer trials, useful for testing, but they cap users or features sooner than an active agency needs. If you want the full platform with AI included at no cost, start with the one that does not tax you per seat as you grow.

How to choose the right real estate CRM

Three questions narrow the list.

1. Do your leads arrive over WhatsApp? If the answer is yes (and in Brazil it almost always is), you need a tool where the conversation and the follow-up live together, not a CRM you have to copy the chats into by hand.

2. Do you want to organize data, or have someone do the follow-up for you? If you just want a tidy database, almost any option on this list works. If you want the first reply and the chase on every lead to happen on their own, you need an AI operator, not a CRM you hope to remember to maintain.

3. How much will you grow? If you are a solo corretor today but plan to build a team, check how the price scales. Per-user models spike; a genuine free plan and a flat rate protect your margin as you add corretores.

Why real estate agencies choose Zoye AI

In the end, three things come up again and again in the agencies that stick with Zoye.

The first response no longer rides on whether someone remembered. Day or night, the assistant replies and keeps following up over WhatsApp, so a lead never slips away just because it landed after hours or while you were out showing a property.

There is no tool to maintain. Instead of filling in records and setting reminders, you talk to it in plain language and the operator updates the record, books, and chases by itself, and even reactivates old clients who went quiet months ago.

Everything lives in one place. Leads, properties, the viewings calendar, commissions, and reports in the same workspace, with no jumping between five apps or paying per corretor.

Try Zoye AI free for your agency. The free plan is permanent, with the full platform including AI.

For more context, see the real estate CRM for Mexico and Spain, the CRM for real estate agents, how to sell on WhatsApp, and the CRM for clinics.