Tours and events
Season opening
Run it once, a month before the season starts.
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The steps
Find everyone who came last season and did not come back.
Message them the new dates before they go on sale publicly.
Note who books so we know the early list works.
Two weeks later, message everyone who did not reply, once.
These are instructions for the assistant, carried out one at a time against your real records. Each one still goes through the same checks as if you had asked for it yourself.
Install it in your account
Once you have an account, ask for "Season opening" and it is added as your own recipe. From then on it runs on your records, not on an example.
- It becomes yours: rename it, edit any step, delete it.
- Anything that sends or deletes still asks you first.
- Works from the app, WhatsApp or Slack, in your own language.
More Tours and events playbooks
Enquiry to booking
Run it on every enquiry, whatever channel it came in on.
Deposit and balance
The money timeline for a dated booking.
Pre-departure pack
The week before. Every question they were going to ask, answered first.
Day before confirmation
The message that turns a no-show into a rebooking.
Fill the remaining places
Run it when a date is close and under capacity.
After the tour
Same day or the next morning, while it is still fresh.