Same day or the next morning, while it is still fresh.
Message everyone who came and thank them by name.
Ask for a review with the direct link.
Note anything they say went wrong, and tell me about it before it becomes a review.
Set a reminder in eleven months for the people who said they would come back.
These are instructions for the assistant, carried out one at a time against your real records. Each one still goes through the same checks as if you had asked for it yourself.
Once you have an account, ask for "After the tour" and it is added as your own recipe. From then on it runs on your records, not on an example.
Run it on every enquiry, whatever channel it came in on.
The money timeline for a dated booking.
The week before. Every question they were going to ask, answered first.
The message that turns a no-show into a rebooking.
Run it when a date is close and under capacity.
A group is a different sale. Slower, bigger, and it needs a decision maker.