The week before. Every question they were going to ask, answered first.
Seven days before, send the meeting point, the time, and what to bring.
Ask them to confirm numbers and tell us about any dietary or access needs.
Write anything they tell us onto the booking.
Two days before, send the weather-dependent details and the phone number to call on the day.
אלה הוראות לעוזר, והוא מבצע אותן אחת אחת מול הרשומות האמיתיות שלכם. כל צעד עובר את אותן בדיקות כאילו ביקשתם אותו בעצמכם.
ברגע שיש לכם חשבון, מבקשים את "Pre-departure pack" והוא מתווסף כנוהל משלכם. מאותו רגע הוא רץ על הרשומות שלכם, לא על דוגמה.
Run it on every enquiry, whatever channel it came in on.
The money timeline for a dated booking.
The message that turns a no-show into a rebooking.
Run it when a date is close and under capacity.
Same day or the next morning, while it is still fresh.
A group is a different sale. Slower, bigger, and it needs a decision maker.