Monthly. Everyone who has not been in for twice their usual interval.
Find every client with no appointment for 90 days.
Message each one, mentioning the treatment they usually have.
Offer one clear reason to come back now, not a discount by default.
Note who replied so we do not message the same person next month.
אלה הוראות לעוזר, והוא מבצע אותן אחת אחת מול הרשומות האמיתיות שלכם. כל צעד עובר את אותן בדיקות כאילו ביקשתם אותו בעצמכם.
ברגע שיש לכם חשבון, מבקשים את "Lapsed client win-back" והוא מתווסף כנוהל משלכם. מאותו רגע הוא רץ על הרשומות שלכם, לא על דוגמה.
From the first message to the chair.
Run it the same day. A no-show contacted that day usually rebooks.
The single highest-value habit in the business.
Two days after a first appointment, which is when they decide if you are their place.
A cancellation an hour before is money unless this runs immediately.
For anything sold as a block of sessions.